BBB Torch Awards

BBB Torch Awards for Ethics | BBB Serving Northern Colorado and Wyoming

Celebrating an unwavering dedication to integrity and ethical practices

For 26 years, the BBB Torch Awards for Ethics has highlighted the businesses and nonprofits that exemplify outstanding ethics. 

The BBB Torch Awards for Ethics celebrate businesses and nonprofits that demonstrate an exceptional commitment to ethics and integrity in all their business interactions. The program not only emphasizes the importance of building trust but also recognizes the efforts of outstanding organizations in contributing to an honorable marketplace. 

Recognizing trustworthy businesses

The BBB Serving Northern Colorado and Wyoming launched the Torch Awards for Ethics program in 1999.

Showcasing charity accountability

In 2016, the BBB launched a nonprofit category.

In good company

More than 100 organizations have been presented the prestigious Torch Award for Ethics.

Award Criteria:

The BBB has distilled our deliberate focus on trust and ethics into four C's: Character, Culture, Customers, and Community. These criteria outline the leadership's character, the fostering of an authentic culture, the organization's prioritization of customer relationships, and the impact made in the community.

27th Annual BBB Celebration of Ethics:

Mark your calendars for the highly anticipated 27th Annual BBB Celebration of Ethics on April 22, 2025, at the Embassy Suites in Loveland. If you are interested in sponsorship opportunities, please reach out to Jami Jonckowski-Wiens at jami@wynco.bbb.org or 970-488-2048.

Eligibility 

To be eligible for the Torch Award, organizations must meet the following criteria and maintain them throughout the process:

  • Be in business for a minimum of 3 years.
  • Have headquarters located within BBB Serving Northern Colorado and Wyoming's service area.
  • Maintain good standing with BBB. For businesses, this requires achieving and maintaining a "B" or higher rating and having no unresolved complaints. 
  • Nonprofits must meet BBB's 20 Standards for Charity Accountability prior to applying.
  • Past BBB Torch Award for Ethics winners in the business category are eligible to re-apply if it has been at least five years since last winning the award. 
  • Past BBB Torch Award for Ethics winners in the nonprofit category are not eligible to re-apply at this time.

We look forward to receiving your application and celebrating the outstanding organizations that exemplify ethics and integrity in our community.