How to improve your online reputation

Level up your business’s online presence with BBB’s tools and resources.

Customers are looking online for businesses they can trust. Does your reputation stand out against the competition?

*IABBB, 2023

Our tools help you manage all your online profiles (not just BBB), recruit more customer reviews of your business, and amplify your credibility using the Accredited Business Seal.

BBB provides you with the resources to showcase your trust:

Online Trust Monitors
Customer Review Toolkit
Enhanced BBB Profile
Accredited Business Seal

Get a watchdog for your online presence

Online Trust Monitors: From profiles to your website to review platforms, your online reputation is built on a variety of trust factors. These tools look for inconsistencies across profiles, identify broken links on your website, and alert you to unanswered customer reviews.


Supercharge your customer review strategy

Customer Review Toolkit: Grow your review program with products and resources designed to engage customers after the sale. This resource hub includes review-request products and downloads, a review management dashboard, and tips on how to encourage more customer reviews.


Attract more eyes with an enhanced business profile

Enhanced Accredited Business Profile: While businesses have access to a free BBB profile, Accredited Businesses can add business logos, photos, videos, and more complete details about their products/services. Your business will appear when customers search for “Accredited only” businesses, and they’ll have the ability to message you directly through your profile. In 2023, BBB Accredited Businesses received 31,784 Get-a-Quote messages!


Communicate instant trust with the Accredited Business Seal

Accredited Business Seal: The BBB Seal is a difference-maker: More than 80% of consumers would choose a BBB Accredited Business over a non-Accredited business with the same A+ letter rating. Use the BBB Seal to give your business a competitive edge by showing consumers your commitment to the highest standards of trust and integrity.

 


Make it easier for customers to choose your business

Find out if your business qualifies for BBB Accreditation

Already BBB Accredited? Start using your benefits today!


Looking for more resources to help you improve your online reputation?

Ready to learn what strong online reputations look like? Try these tips for developing an online reputation that brings customers closer to your business. 

At their core, positive reviews persuade customers, educate the community, criticize (constructively, hopefully) your products or services, but most importantly, they make the case for trusting your business.

Are you harnessing the digital tools and strategies that keep your organization competitive? From our Behind the Sign Webinar Series, here are Steve Strauss’s five ideas to get started.