Business ProfileforNapa Valley Aloft Hot Air Balloon Rides

This business should update their reservation confirmation model so that they dont rip people off for $540 or even more.I booked a reservation online in February for June 21 at which time Napa Valley ALOFT charged my credit card $10 with the balance to be paid later. I was positive that I cancelled the reservation as the 5:30 AM departure time seemed a little unwieldy but perhaps I forgot which realistically could happen to anyone. I never thought about it again until 20 hours prior to liftoff at 10 AM on June 20th I got a my first text from ALOFT asking that I re-confirm my hot air balloon reservation! I let them know that I cancelled but they said if we couldnt find a timely confirmation 48 hours or more before 'liftoff' it was Company Policy to charge the full amount. But ALOFT re-confirms reservations less than 24 hours before liftoff. Now Im in receipt of a PAID and unsigned invoice from ALOFT for $540. Note all other reservations that Ive made online like Open Table or hotels ... ALWAY re-confirm the reservation a week or a couple of days before BUT NOT ALOFT. They could but they choose not to. Hmmm I wonder why?My opinion is that they charge $10 up front which brings in a lot of reservations and then they dont reconfirm until they have your payment locked in. So they got my $540 and perhaps, just perhaps they rebooked my ride with another 2 passengers :) ALOFT has your phone and email address. They could easily re-confirm a week before your reservation but they dont. I wonder why they dont?