Additional Information for Cline Quality Painting

On January 13, 2023, Better Business Bureau contacted Cline Quality Painting concerning the following advertising claims found on their website, https://clinequalitypainting.com/.

- "We never compromise on quality, we work hard every day to keep our quality 110% better than our competition." 

- "Get $300 Off The Highest Quality Home Painting Services In All Of Colorado. Limited Time – Increase The Value Of Your Home With A Fresh Coat Of Paint And $300 Off Coupon When You Choose Us As Your Home Painting Partner." 

- "Work with us the highest rated exterior home painters in Colorado." 

- "Serving the Denver Metro and surrounding areas for over 25 years we are your local quality Painting Solution."Colorado Secretary of State Business registration started on June 19, 2009.

Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided. 

Advertisers must not deceptively or falsely disparage a competitor or competing products or services in their advertising. Truthful comparisons using factual information may help consumers make informed buying decisions, provided all representations are consistent with the general rules and prohibitions against false and deceptive advertising; All comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitor excels; The advertisement clearly and conspicuously discloses any material or significant limitations of the comparison; and the advertiser can substantiate all claims made. 

Retailers can advertise “sales” where they are offering a significant reduction in price for a limited period of time. At the end of the sale period, retailers can, in good faith, convert the sale price to a new regular price if they no longer claim savings. The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price. 

Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city". 

On January 23, 2023, Cline Quality Painting agreed to modify their website and provided a timeline for its completion. BBB will review Cline Quality Painting’s advertisement on May 1, 2023. 

For additional information on the Code of Advertising, please visit https://www.bbb.org/code-of-advertising.