Business ProfileforStar Glow Products

In September 2013 BBB contacted the business in regards to advertising statements made on the business's website. BBB requested that the business either provide substantiation for the following: "Magic Bling cleans jewelry better and faster than any other jewelry cleaning method."

BBB Code of Advertising indicates the following in regards to superiority claims: "Truthful comparisons using factual information may help consumers make informed buying decisions, provided:
(1) All representations are consistent with the general rules and prohibitions against false and deceptive advertising;
(2) All comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitors excel;
(3) The advertisement clearly discloses any material or significant limitations of the comparison;
(4) And the advertiser can substantiate all claims made."

BBB also requested that the terms and conditions that must be met in order to receive the satisfaction guarantee be clearly disclosed.

BBB Code of Advertising indicates the following in regards to satisfaction guarantees: "Satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations should be used in advertising only if the seller or manufacturer refunds the full purchase price of the advertised product at the purchaser's request.

When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee should be clearly and prominently disclosed."

The business did speak to BBB and indicated that it would review the claims on the website and revise them as needed, however, to date the business has not provided substantiation or altered the claims on the website.