Business ProfileforOmaha Med Spa

On May 11, 2022 BBB serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa requested that Omaha Med Spa substantiate claims on their website advertising. The business advertises "Omaha's Choice for Botox, Fillers, Testosterone Pellets and The OWL Diet for 15 Years!" "He and his wife Lenore were the first two Owl diet participants, proving that the plan would be safe, effective and lead to permanent weight loss." BBB Code of Advertising states "1. Basic Principles of the Code. 1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 28. Objective Superlative Claims Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "#1 in new car sales in the city," can be proved or disproved. 34. Claimed Results Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data." As of June 13, 2022 the business has failed to respond to our inquiry and substantiate the claims.