Business ProfileforNJ Pest Control
Additional business information
On December 19, 2023, BBB contacted the business regarding its website advertising "eco-friendly."
According to the BBB Code of Advertising, Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.” Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
Advertisers should not make broad, unqualified general environmental benefit claim like “green” or “eco-friendly.”
Advertisers must qualify general claims with specific environmental benefits.
Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualification for any claim must be clear, conspicuous, and understandable.
When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.
Our goal is to help businesses avoid unreasonable consumer expectations and minimize potential liability whenever possible.
Unfortunately, the business failed to respond to the BBB's request to modify or remove the claims.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 20 Old Brookside Rd, Randolph, NJ 07869-3604
- BBB File Opened:
- 8/29/2017
- Years in Business:
- 23
- Business Started:
- 11/1/2001
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.BBB records show a license number of 98014A for this business, issued by Department of Environmental Protection
These agencies may include:
Department of Environmental Protection
401 E State St
Trenton NJ 08608
- Business Management
- Mr. William David, Corporate Contact
- Contact Information
Principal
- Mr. William David, Corporate Contact
Customer Contact
- Mr. William David, Corporate Contact
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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