Additional Information for Maressa Remodeling

BBB sent correspondence to Maressa Remodeling on September 7, September 21, and October 5, 2023, requesting substantiation for advertising claims on the website https://maressaremodeling.com/. All businesses should be able to substantiate all advertised claims and be able to provide that substantiation upon request.

The advertised claims that BBB requested substantiation for are as follows:

“Rochester’s most trusted home improvement and remodeling company for over 25 years.”

“Maressa Remodeling is a fourth-generation, family-owned and operated remodeling company serving the greater Rochester area for over 25 years.”, and statements similar to this appear in multiple places on the website.

“Fourth-generation family-owned business.”, appears in multiple places on the website.

“we never use sub-contractors”, appears in multiple places on the website.

A photo on the website shows 6 people in front of a company vehicle. BBB requested more information about the number of employees.

The website states that the business can provide new builds, additions, etc. from start to finish. BBB requested proof of electrician and plumbing licensing for company employees.

“we are proud to guarantee 100% customer satisfaction”, or similar statements appear in multiple places on the website.

According to BBB's Code of Advertising:

1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

20. Warranties or Guarantees
20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

To date, the business has not responded to our request.