Business ProfileforLa Finca Distribution Corp
Additional business information
On July 29, 2022, BBB asked the business to substantiate the claims appearing in the company’s online advertising. Additional follow up attempts were made by email and telephone message. BBB’s Code of Advertising requires advertisers to be prepared to substantiate for the following claims:
2. The unqualified term 'sale/special deals' may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the product/services offered and the sale is for a limited period of time. If the deal exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become regular price.
3. Merchant Requirement. Websites can be set using geolocation to only allow consumers from a specific area to access the site. The site needs to be clear whether they sell to consumers in the local area or includes outside the area to provide currency codes in their pricing.
The specific sections of the BBB Code of Advertising relevant to these claims are:
9. Sales:
9.1 The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.
9.2 Time limit sales must be observed.
9.2.1 For example, products or services offered in a “one-day sale,” “three-day sale” or “this week only sale” should, as a general rule, be taken off “sale” and revert to the regular price immediately following expiration of the stated time.
9.3 Introductory sales must be limited to a stated time period, and the selling price should, as a general rule, be increased to the advertised regular price immediately following termination of the stated period.
9.4 Advertisers may currently advertise future increases in their own prices on a subsequent date provided that they do, in fact, increase the price to the stated amount on that date and maintain it for a reasonably substantial period of time thereafter.
9.5 If the advertiser, in good faith, decides at the end of the sale period to convert its sale price to a new regular price, it may do so if it no longer claims any savings.
9.6 The advertiser, in good faith, may decide to extend a time limit or introductory sale for a stated period. However, if that extension is for more than a short period of time, the advertiser must be prepared to substantiate that the offering is still a valid price reduction and has not become its regular price.
30.1 In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
30.1.1 It is not genuine and does not actually represent the current opinion of the endorser;
30.1.2 The actual wording of the testimonial or endorsement has been altered in such a way as to change its overall meaning and impact;
30.1.3 It contains representations or statements which would be misleading if made directly by the advertiser;
30.1.4 While literally true, it creates deceptive implications;
30.1.5 The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;
30.1.6 It is not clearly stated that the endorser, associated with some well-known and highly-regarded institution, is speaking only in a personal capacity, and not on behalf of such an institution, if such be the fact;
30.1.7 The advertising makes broad claims as to the endorsements or approval by indefinitely large or vague groups, for example, “the Canadian Homeowners,” “the doctors of Canada;”
30.1.8 The endorser has a financial interest in the company whose product or service is endorsed and this is not made known in the advertisement;
30.1.9 An expert endorser does not possess the qualifications that give the endorser the expertise represented in the advertisement;
30.1.10 The advertiser represents, directly or by implication, that the endorser is an “actual consumer” when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact;
30.1.11 A consumer’s experience represented in an advertisement is not the typical experience of those using the product or service, unless the advertisement clearly and conspicuously discloses what the expected results will be;
30.1.12 Endorsements placed by advertisers in online blogs or on other third-party websites do not clearly and conspicuously disclose the connection to the advertiser and comply with each of the provisions in this Code; and
30.1.13 Advertisers compensate consumers for leaving feedback on third-party online blogs or websites but fail to ensure that consumers disclose such facts on those blogs or websites.
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 825 W 1st St, North Vancouver, BC V7P 1A4
- BBB File Opened:
- 28/6/2022
- Years in Business:
- 7
- Business Started:
- 13/3/2017
- Business Incorporated:
- 13/3/2017
- Type of Entity:
- Corporation
- Alternate Business Name
- La Finca Distribution Corp.
- Hours of Operation
Primary
- M:
- 8:00 AM - 4:00 PM
- T:
- 8:00 AM - 4:00 PM
- W:
- 8:00 AM - 4:00 PM
- Th:
- 8:00 AM - 4:00 PM
- F:
- 8:00 AM - 4:00 PM
- Sa:
- Closed
- Su:
- Closed
- Business Management
- Ryan Sull, Founder/CEO
- Ryan Sull, President
- Contact Information
Principal
- Ryan Sull, Founder/CEO
- Ryan Sull, President
Customer Contact
- Ryan Sull, Founder/CEO
- Ryan Sull, President
- Additional Contact Information
Email Addresses
- Primary
Website Addresses
Customer Complaints
0 Customer Complaints
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