Business ProfileforFurniture Warehouse

In June 2014 your BBB contacted the business because of a recent advertisement in a local newspaper which stated that the business is the "home of the best prices in town".


Your BBB was inquiring about this advertisement based on the BBB Code of Advertising:

13. Superiority Claims, Comparatives, Disparagement: Truthful comparisons using factual information may help consumers make informed buying decisions, provided:
A. All representations are consistent with the general rules and prohibitions against false and deceptive advertising.
B. All comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitors excel.
C. The Advertisement clearly discloses any material or significant limitations of the comparison and the advertiser can substantiate all claims made.
Advertising which deceptively or falsely disparages a competitor or competing products or services should not be used.
14. Superlative Claims, Puffery: Superlative statements, like other advertising claims, are objective (factual) or subjective (puffery).
A. Objective Claims: Claims relating to tangible qualities and performance values of a product or service which can be measured against accepted
standards or tests. As statements of fact, such claims can be proved or disproved and the advertiser should possess substantiation.
B. Subjective Claims: Claims that are expressions of opinion or personal evaluation of the intangible qualities of a product or service. Individual opinions, statements of corporate pride and promises may sometimes be considered puffery and not subject to test of their truth and accuracy.
Subjective superlatives which tend to mislead should be avoided.

The firm has not provided a response to the BBB's request as of today's date.