We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Better Business Bureau®
Resources for Businesses
Better Business Bureau
          Share

          Find a Location

          Apple Inc. has 230 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Please enter a valid location.

            • Apple Inc.

              1 Apple Park Way Cupertino, CA 95014-0642

            • Apple Computer Inc.

              10300 Little Patuxent Pkwy Ste 2025 Columbia, MD 21044

            • Apple Inc.

              5500 Buckeystown Pike Frederick, MD 21703-8331

            • Apple Canada

              3625 Shaganappi Trail NW Calgary, AB T3A 0E2

            • Apple Store

              310 Daniel Webster Hwy # 261 Nashua, NH 03060-5707

            Business ProfileApple Inc.

            Home Electronics
            Multi Location Business

            Contact Information

            1 Apple Park Way

            Cupertino, CA 95014-0642

            Get Directions
            Visit Website
            (408) 996-1010

            Customer Reviews

            1.14/5

            Average of 555 Customer Reviews

            Read ReviewsStart a Review

            Customer Complaints

            9,034 complaints closed in last 3 years

            3,603 complaints closed in last 12 months

            Read ComplaintsFile a Complaint

            BBB Rating & Accreditation

            B-

            This business is not BBB Accredited

            Search for Accredited
            Businesses in this category

            Years in Business: 48

            Customer Reviews are not used in the calculation of BBB Rating

            Reasons for BBB Rating

            Related Categories

            Products & Services

            This company's business is Computer Dealers Retail.

            Business Details

            This is a multi-location business.

            Find a Location

            Apple Inc. has 230 locations, listed below.

            *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

              Please enter a valid location.

              • Apple Inc.

                1 Apple Park Way Cupertino, CA 95014-0642

              • Apple Computer Inc.

                10300 Little Patuxent Pkwy Ste 2025 Columbia, MD 21044

              • Apple Inc.

                5500 Buckeystown Pike Frederick, MD 21703-8331

              • Apple Canada

                3625 Shaganappi Trail NW Calgary, AB T3A 0E2

              • Apple Store

                310 Daniel Webster Hwy # 261 Nashua, NH 03060-5707

              Location of This Business
              1 Apple Park Way, Cupertino, CA 95014-0642
              BBB File Opened:
              5/1/1990
              Years in Business:
              48
              Business Started:
              4/1/1976
              Type of Entity:
              Corporation
              Alternate Business Name
              • Beats by Dre
              • Beats Electronics, LLC.
              • Beats by Dr. Dre
              • Beats Audio
              • Beats Store
              Business Management
              • Mr. Tim Cook, CEO
              Contact Information

              Principal

              • Mr. Tim Cook, CEO

              Customer Contact

              • Mr. Tim Cook, CEO
              Additional Contact Information

              Fax Numbers

              • (408) 974-4224
                Primary Fax

              Phone Numbers

              Read More Business Details and See Alerts

              Customer Complaints

              9,034 Customer Complaints

              Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

              File a Complaint

              Most Recent Customer Complaint

              11/04/2024

              Complaint Type:
              Service or Repair Issues
              Status:
              Resolved
              I've had an Apple ID for several years, I have a subscription to Apple TV+ through my mobile carrier TMobile and all was working just fine. Recently when attempting to access the streaming service there appeared to be an issue with my user id and password. Several attempts to reset my password using the available tools were unsuccessful. I spoke with customer service to get some assistance but was informed that my account was locked and closed. No reason was given other than directing me to "read the terms and conditions"! No reason or explanation or offer to help and was simply told that my account was closed and that was it. Attempts to escalate were unsuccessful, they just shut down my account for no ********** is this possible?! This seems to me that there may have been some type of security breach or some other errors that would cause my account to be suspended yet no one in the service department could tell me when or why it was shut down. This is unacceptable. I'd like to get someone within the organization to look into this serious security issue, explain why my account was closed and what steps are to be taken to fix it and restore my access.
              Read More
              Read 9033 More Complaints

              Customer Reviews

              555 Customer Reviews

              What do you think? Share your review.

              How BBB Processes Complaints and Reviews

              Start a Review

              Most Recent Customer Review

              Cheryl O

              11/16/2024

              I purchased a IPhone Pro Max 15 September 2023. I attempted to return within 3 days but they would not take the phone back. They told me to wait a while and I would get "use" to it. Shortly thereafter I had to leave the country and I tried to contact Apple while out of the country regarding the rejected return but they were unable to help me from ******. When I returned, they refused to take the phone as it had been more than 30 days even though I tried to return it within 3 days due to medical/physical issues. I recently learned from **** they never received the trade-in and could not give me the credit I was promised. I have talked to numerous managers at the ************************* ***** location and the issue has still not been resolved. I strongly suggest not using this store. I definitely will never purchase an Iphone or Apple product in the future. I have since learned the new phone is not reduced by the value of the trade-in which I was not aware of. This business did not apply nor receive BBB accreditation.
              Read 554 More Customer Reviews

              Local BBB

              BBB of Los Angeles & Silicon Valley

              More Info on Local BBB

              BBB Reports On

              BBB reports on known marketplace practices.

              See What BBB Reports On

              BBB Business Profiles may not be reproduced for sales or promotional purposes.

              BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

              When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

              BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

              As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.