Business ProfileforAll Things By Faith

On December 19, 2022, BBB requested All Things By Faith to modify, substantiate, or discontinue claims made on their website (https://allthingsbyfaith.com/) that read, "25% Off & Free Shipping" and "Satisfaction Guarantee"; "Veteran-owned", "Satisfaction Guarantee",
and "See all 23,687 reviews". Additionally, on the business' YouTube channel (https://www.youtube.com/watch?v=3vmZRoD4bRc&list=UULFw8hPn_Wg0mCroPTN6uKydQ&index=1) it reads: "25% Off & Free Shipping Today". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.

BBB's Code of Advertising Section 20 states, When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. 20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. 20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. 20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee. BBB's Code of Advertising Section 9 states, The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price. 9.2 Time limit sales must be observed. 9.2.1 For example, products or services offered in a “one-day sale,” “three-day sale” or “this week only sale” should, as a general rule, be taken off “sale” and revert to the regular price immediately following expiration of the stated time. BBB's Code of Advertising Section 30 states, In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if: 30.1.3 It contains representations or statements which would be misleading if made directly by the advertiser; 30.1.4 While literally true, it creates deceptive implications; Additionally, BBB's Code of Advertising Section 1, states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

On December 27, 2022, BBB received partial substantiation of advertising concerns. BBB sent a follow-up request to the business on January 3, 2023, & January 19, 2023.

As of January 19, 2023 the business has not responded to BBB's request.