Business ProfileforInsulEx Corp
Current Alerts For This Business
BBB Code of Advertising indicates the following in regards to lowest price claims: "Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of generalized underselling/lowest price claims. Advertisers should have proper substantiation for all claims prior to dissemination; unverifiable underselling claims should be avoided."
BBB Code of Advertising indicated the following in regards to superlative claims: "Superlative statements, like other advertising claims, are objective (factual) or subjective (puffery):
o objective claims relate to tangible qualities and performance values of a product or service which can be measured against accepted standards or tests. As statements of fact, such claims can be proved or disproved and the advertiser should possess substantiation.
o subjective claims are expressions of opinion or personal evaluation of the intangible qualities of a product or service. Individual opinions, statements of corporate pride and promises may sometimes be considered puffery and not subject to test of their truth and accuracy. Subjective superlatives which tend to mislead should be avoided."
BBB Code of Advertising indicates the following in regards to Claimed Results: "Claims as to energy savings, performance, safety, efficacy, results, etc. which will be obtained by or realized from a particular product or service should be based on recent and competent scientific, engineering or other objective data."
The business had indicated to BBB that it would provide the requested substantiation, but to date has not sent in any documents. The claims can still be found on the business's website.
At-a-glance
Related Categories
Products & Services
Business Details
- Location of This Business
- 2273 Leland Ln, Casselberry, FL 32707-5389
- BBB File Opened:
- 9/20/2013
- Years in Business:
- 13
- Business Started:
- 9/1/2011
- Business Incorporated:
- 9/9/2011
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
- Type of Entity:
- Corporation
- Contact Information
Principal
- Kemish Rodriguez, President
Customer Contact
- Kemish Rodriguez, President
- Additional Contact Information
Phone Numbers
- (407) 285-3040Other Phone
Email Addresses
- Primary
- (407) 285-3040
Customer Complaints
0 Customer Complaints
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