Business ProfileforDiscount RV Parts & Service

On June 10, 2022 BBB serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa requested that Discount RV Parts & Service substantiate a claim on their website advertising. The business advertises, "Lowest Prices - In Stock Inventory - Fast Service." BBB Code of Advertising states "1. Basic Principles of the Code. 1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
12. Lowest Prices, Underselling Claims, despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. 12.1 Advertisers must have proper substantiation for all claims prior to dissemination. 12.2 Unqualified underselling claims must be avoided. 12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price."
As of July 8, 2022 the business has failed to respond to our inquiry and substantiate the claim.