We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Better Business Bureau®
Resources for Businesses
Better Business Bureau
          Share

          Find a Location

          Reed's Jewelers has 77 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Please enter a valid location.

            • Reed's Jewelers

              2525 S 17th St Wilmington, NC 28401-7705

              BBB Accredited Business

            • Reed's Jewelers

              5959 Triangle Town Blvd Triangle Town Center Raleigh, NC 27616-3268

              BBB Accredited Business

            • Reed's Jewelers

              4325 Glenwood Ave Units P 22-23 Crabtree Valley Mall Raleigh, NC 27612-4532

              BBB Accredited Business

            • Reed's Jewelers

              8111 Concord Mills Blvd STE 337 Concord Mills Mall Concord, NC 28027-6480

            • Reed's Jewelers

              7000 Arundel Mills Circle SPC 473 Arundel Mills Hanover, MD 21076

            Business ProfileReed's Jewelers

            Jewelry Stores
            HeadquartersMulti Location Business
            BBB accredited business
            The Complaints and Reviews shown on this HQ profile may have been submitted against either the HQ itself or one of the corporate-owned locations found under "Find Locations".

            Contact Information

            2525 S 17th St

            Wilmington, NC 28401-7705

            Visit Website
            Email this Business
            (910) 350-3043

            Want a quote from this business?

            Get a Quote

            Customer Reviews

            1/5

            Average of 8 Customer Reviews

            Read ReviewsStart a Review

            Customer Complaints

            21 complaints closed in last 3 years

            8 complaints closed in last 12 months

            Read ComplaintsFile a Complaint

            BBB Rating & Accreditation

            BBB accredited businessA+

            Accredited Since: 4/27/2011

            Years in Business: 78

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Related Categories

            Products & Services

            Reeds Jewelers, Inc. operates retails jewelry stores offering rings, jewelry, and watches.

            Business Details

            This is a multi-location business.

            Find a Location

            Reed's Jewelers has 77 locations, listed below.

            *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

              Please enter a valid location.

              • Reed's Jewelers

                2525 S 17th St Wilmington, NC 28401-7705

                BBB Accredited Business

              • Reed's Jewelers

                5959 Triangle Town Blvd Triangle Town Center Raleigh, NC 27616-3268

                BBB Accredited Business

              • Reed's Jewelers

                4325 Glenwood Ave Units P 22-23 Crabtree Valley Mall Raleigh, NC 27612-4532

                BBB Accredited Business

              • Reed's Jewelers

                8111 Concord Mills Blvd STE 337 Concord Mills Mall Concord, NC 28027-6480

              • Reed's Jewelers

                7000 Arundel Mills Circle SPC 473 Arundel Mills Hanover, MD 21076

              Headquarters
              2525 S 17th St, Wilmington, NC 28401-7705
              Email this Business
              BBB File Opened:
              5/3/1999
              Years in Business:
              78
              Business Started:
              4/11/1946
              Business Started Locally:
              4/11/1946
              Business Incorporated:
              4/11/1946
              Accredited Since:
              4/27/2011
              Type of Entity:
              Corporation
              Alternate Business Name
              • Reeds Financial Services Inc
              • Reeds Wilmington Jewelers, Inc.
              • Reeds Jewelers
              Contact Information

              Principal

              • Mr. Edward Smith, Vice President Of Operations

              Customer Contact

              • Mr. Edward Smith, Vice President Of Operations
              • Mr. Jaime Bailey, Executive Assistant
              • Mr. Jason Kresge, Operations Director
              • Mr. Larry Hobbs, General Manager
              Additional Contact Information

              Fax Numbers

              • (910) 350-3353
                Primary Fax
              • (843) 361-0958
                Other Fax

              Phone Numbers

              Email Addresses

              Read More Business Details and See Alerts

              Industry Tip

              BBB Tip: Buying and selling jewelry

              Customer Complaints

              21 Customer Complaints

              Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

              File a Complaint

              Most Recent Customer Complaint

              09/24/2024

              Complaint Type:
              Product Issues
              Status:
              Answered
              They had a promotion, if you spend $150 you get free bracelet, so I ordered 4 items including free bracelet, received 2 items out of 4. Free bracelet for some reason was sent separately and was not delivered (went missing).Fourth item was not even sent, received email that its out of stock. So when I received only half of my order, I was really disappointed, so sent it back right away. Now they dont want to refund the whole amount, until I sent the missing free bracelet, which is obviously impossible.
              Read More
              Read 20 More Complaints

              Customer Reviews

              8 Customer Reviews

              What do you think? Share your review.

              How BBB Processes Complaints and Reviews

              Start a Review

              Most Recent Customer Review

              Sarah H

              08/29/2024

              This company is beyond horrible! I purchased a pendant for my husband on Father's Day last year and it broken several times due to how horribly made it was. I was told the last time that the pendant broke that they would no longer honor the warranty even though I paid for that as well. The pendant broke again and I contacted the company and was told they would buy it back from me to I mailed it to them and it has now been 14 days with no response and they have my money and the pendant that I paid for.
              Read 7 More Customer Reviews

              Local BBB

              BBB of Eastern Carolinas

              More Info on Local BBB

              BBB Reports On

              BBB reports on known marketplace practices.

              See What BBB Reports On

              BBB Business Profiles may not be reproduced for sales or promotional purposes.

              BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

              When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

              BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

              As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.