Business ProfileforSC Property Protection Service, LLC

On March 08, 2024, BBB contacted the business regarding its use of “Lowest price, underselling claims” on their website (www.scpropertyprotectionservices.com).  The statement used is:  We purchase direct from wholesales and manufacturers to give you the largest variety of selections at the lowest possible prices."

As outlined in the BBB Code of Advertising, Rule 12 “Lowest price, underselling claims”:  

Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.

12.1 Advertisers must have proper substantiation for all claims prior to dissemination.

12.2 Unqualified underselling claims must be avoided.

12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.

As outlined by the BBB Code of Advertising, Rule 27 “Superiority Claims -Comparatives – Disparagement”:  

27.1 Advertisers must not deceptively or falsely disparage a competitor or competing products or services in their advertising. Truthful comparisons using factual information may help consumers make informed buying decisions, provided:

27.1.1 All representations are consistent with the general rules and prohibitions against false and deceptive advertising;

27.1.2 All comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitor excels;

27.1.3 The advertisement clearly and conspicuously discloses any material or significant limitations of the comparison; and

27.1.4 The advertiser can substantiate all claims made.

As of April 26, 2024, the business has failed to respond to the BBB and is continuing to advertise We purchase direct from wholesales and manufacturers to give you the largest variety of selections at the lowest possible prices."