Business ProfileforAMA

I purchased an Alberta Motor Association (AMA) membership on October 1, 2024 due to a vehicle breakdown. The advertised membership level I selected (Plus) is advertised as $144/year on AMA's website. When proceeding to checkout, a one-time registration fee of $20.00 is added to the total which is not advertised.After contacting AMA on October 11, 2024 via telephone to request a refund of the $20 fee, they refused, stating that the $20 fee is disclosed in a ****************** link at the very bottom of their website (which it is if you follow the link). However, it is reasonable to assume that most consumers would purchase the membership through the membership section of the website (where the one-time registration fee is not disclosed) as opposed to consulting the terms and condition section hidden at the bottom of the website prior to purchase. As such, I believe this to be an act of drip pricing which is in contravention to the Competition Act as set forth by **************************I am requesting a refund of the $20 one-time registration fee and whatever additional compensation BBB may consider reasonable for the loss of one hour of my time in order to pursue this matter. Thank you for your assistance and consideration in this matter.