Business ProfileforSavageXFenty
Additional business information
November 28, 2022 Lingerie company Lavender Lingerie LLC, dba Savage X Fenty, will pay a total of $1,200,000 to settle a consumer protection lawsuit for misleading consumers.
The lawsuit, filed on August 9, 2022, was brought by the Santa Clara, Santa Cruz, San Diego, and Los Angeles County District Attorney's Offices, and the Santa Monica City Attorney's Office. They alleged that Lavender Lingerie LLC did not clearly disclose automatic charges resulting from VIP member- ships. Prosecutors also alleged that the lingerie website did not get the proper consent or give proper notices for the automatic renewal charges, falsely advertised the ability to use store credit, and misled the public over the prices of its products, which include bras, underwear, sleepwear, and loungewear.
"Consumers have a right to know up front what they are paying for and how often," Deputy District Attorney Jennifer Deng said. "Businesses have a duty to be transparent about their automatic renewal charges."
Under California law, online businesses that market to consumers need to disclose all automatic renewal charges "clearly and conspicuously," whether it is part of a subscription, membership, or other recurring fee.
As part of the settlement, Savage X Fenty will pay $1 million in civil penalties, $50,000 in investigative costs, and $150,000 in restitution. The restitution will be paid to previous or present California VIP members who did not "Skip the Month" or purchase an item after their initial membership enrollment, canceled their membership and did not receive a refund for the VIP membership charges. Notices will be sent to eligible customers by a third-party claim administrator.
Savage X Fenty cooperated with the investigation and has made changes to its website, automatic renewal notices, and its store credit and advertising practices.
https://countyda.sccgov.org/news/news-release/lingerie-company-settles-12-million-consumer-protection-lawsuit
At-a-glance
Customer Complaints
400 complaints closed in last 3 years
51 complaints closed in last 12 months
Customer Reviews are not used in the calculation of BBB Rating
Related Categories
Business Details
- Location of This Business
- 800 Apollo St, El Segundo, CA 90245-4701
- BBB File Opened:
- 6/7/2018
- Years in Business:
- 7
- Business Started:
- 6/27/2017
- Business Incorporated:
- 6/27/2017
- Accredited Since:
- 11/15/2018
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Business Name
- Lavender Lingerie, LLC
- Lavender Lingerie, LLC d/b/a Savage X Fenty
- Business Management
- Natasha Thornton
- Whitney Starr, Operations Manager
- Contact Information
Principal
- Whitney Starr, Operations Manager
Customer Contact
- Whitney Starr, Operations Manager
- Additional Contact Information
Phone Numbers
- (855) 728-2439Other Phone
- (855) 728-2439
Customer Complaints
400 Customer Complaints
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File a ComplaintMost Recent Customer Complaint
10/20/2024
- Complaint Type:
- Customer Service Issues
- Status:
- Resolved
Customer Reviews
106 Customer Reviews
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Most Recent Customer Review
Mona C
1 star08/22/2024
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